The City of Santa Rosa passed a community bond and as part of this initiative will establish a Business Incubator or a Business Development Center in order to attract small retail, technical, manufacturing, communications, or transportation based businesses. The Business Development Center will assist to develop specialty retail or “Visitor Retail” which includes gift shops, collectables, clothing store, a clothing store, a bookstore, a microbrewery, an antique dealer or consignment shop, an arts and crafts store, a museum, and others. Businesses would grow out of the Incubator into new buildings or may locate into historic buildings or vacant downtown buildings. The creation of a business development center will allow potential small businesses to “test the waters”. The Incubator would allow for a lower cost lease, lower start-up costs, lower utility bills, sharing of personnel and business hours. Locating stores and businesses downtown will create convenience for the traveler and creates an image for the town both as a destination and an embodiment of Santa Rosa as a Route 66 town. The benefit of tourism is that it is an import industry. Visitors come into town, spend money, and then go home-importing cash into the local economy. Santa Rosa has a great advantage with service businesses attracting travelers. Our goal must be to convert more travelers into visitors and tourists. Converting a traveler into a visitor and a tourist will bring more money and thus more jobs and small businesses into the community. This means an increase in retail sales and an increase in gross receipts.